Hologic – Interactive Selling Tool

Sales and Buyer Engagement Program

Dot was contracted by RISEcx, a technology partner to assist Hologic, a leading global healthcare and diagnostics company with a new sales and buyer engagement program.

The scope of work included designing and developing a suite of interactive mobile guided selling tools using RISEcx Presenter and deploying the tools to several digital touch points (mobile, web, social).

The goal was to enable Hologic sales professionals to have one touch access to the right sales collateral from their device of choice.

The results of the program were very positive, a majority of the sales organization reported how the tool made it easier for them to sell by providing them with the ability to share the right content at the right time while interfacing with their customer.


  • Multi-Product Sales Guide
  • Includes Core Marketing and Sales Materials (Videos, Case Studies, Product Guides, etc.)
  • Quick Access to Content via Search + Interactivity
  • Includes App on Android, iOS and Windows with Off-Line Sync


  • Design
  • Development
  • Copywriting
  • Encryption for user management
  • LMS integration
  • Multi-lingual backend support java, php, Flash.